Rob Wenger returns to the role of Chief Executive Officer. Wenger, who co-founded Higher Logic in 2007, previously spent more than a decade leading the company. He is re-joining as the strategic opportunity for the business shifts to product innovation and strategic partnerships. Read Full Press Release


Build lasting relationships with email marketing automation. Deliver personalized content and targeted communications that will keep your audience coming back for more 

Tailored email communications in just a few clicks

Get a 360-degree view of your audience, facilitated by the data gleaned from your online community interactions. Personalize content based on your users’ interests, then leverage one of our pre-built, best-practice templates to get the message out quickly.

  • Create your own custom campaigns, or use one of our pre-built templates.
  • Automated workflows deliver a personalized journey to every recipient, without the extra lift.
  • Send the most relevant content to your audience with our guided messaging prompts.
  • We integrate directly with your CRM or AMS, providing a two-way exchange of data featuring email, web, and social interactions.
  • Keep the information in your database current, and continue to build a more complete picture of your members or customers.
  • Track interactions with your email and website content.
  • Leverage data-driven insights to further refine your messaging and identify your most-engaged contacts. 
  • Robust reporting tools help you track performance across multiple channels, including individual emails, marketing automation campaigns, and landing pages.
  • Effectively measure conversions and campaign impact at every stage.
  • Dozens of pre-built reports help you pull key metrics, while custom analytics drill down to reveal insights unique to your organization.

Our Advanced Starter Kits make email campaigns easier than ever.

Learn how our content-driven approach helps you easily create automated email campaigns.


“From one automated renewal campaign alone, we more than made up our service expenses. We immediately saw an obvious ROI with the reinstatement revenue.” 

Kaitlin Solomon Senior Manager of Membership Engagement, SNMMI

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