Higher Logic has over 10 years of expertise in the engagement space. Get in touch to learn how we can help you communicate effectively with your members.
Meet Our Customer
Professionals Australia is a network of 25,000 Australian professionals working together for a better future. They use iMIS-ASI as their member database.
Using automated email campaigns, Professionals Australia experienced the highest level of member retention in five years and the strongest single year of recruitment in their organization’s history.
Higher Logic Products & Services
Diverse Member Segments
With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way. They had to send one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members.
Segment, Personalize, and Automate Email Outreach
Professionals Australia used Communications, a sophisticated email marketing automation solution, to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. They’ve set up automated campaigns for onboarding and engagement member journeys, enabling them to acquire more members, increase renewals, and reduce member resignations. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35.
Personalized Campaigns Grow the Association
Now, Professionals Australia can use a modern, digital approach to send personalized messages to each member segment, reaching them with the right message at the right time to drive more measurable action. The association can see what works and what doesn’t and modify for better results.
Ultimately, Professionals Australia has used Higher Logic’s Communications platform to create a stronger and more valuable member experience for everyone, regardless of their interests, making the entire organization indispensable to their members, both now and for the future. Overall, they saw:
- 21% increase in membership
- 12.5% decline in resignations
In younger members (under age 35):
- 25% increase in membership
- 15% decline in resignations
“Overall, our use of Higher Logic’s Communications platform has made a major impact on both ends of our membership – minimizing losses and maximizing recruitment – delivering a level of growth we haven’t seen in several years, increasing our influence as an organization, and allowing us to deliver better results for our members.”