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MTI Harnessed Online Community to Digitally Transform

Meet Our Customer

The Metal Treating Institute (MTI) is a trade association built to support members, companies in the heat-treating business. They have 370 member companies across 40 US states and Canada. They use NetFORUM Pro as their membership database.

Tom Morrison, CEO of MTI Management, led MTI through a period of digital transformation over the past decade. Learn how their Higher Logic community was a key part of this process.

Higher Logic Products & Services

Community

Opportunity

Strengthen Value Proposition for Future

Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. The trade association needed to update its value proposition dramatically to thrive again. That’s where the value of communities came in.

Opportunity
Strategy

Engage Members Year-Round Online

MTI harnessed online community to bring members together, recognizing that heat-treating specialists should be able to connect year-round, instead of just one time a year at an event. By allowing heat-treating specialists of varying expertise and career stages to learn from each other and maximize industry knowledge, MTI positioned membership as vital to their success. MTI’s members can post questions, concerns, or comments and get feedback overnight from the entire membership base.

Strategy
Tom Morrison CEO of MTI Management, MTI

“We’ve used technology, including our online community, our learning management system, and our benchmarking database to empower our members, help them do more for themselves, connect with them, and expand services without expanding staff. We’ve turned MTI around.”

Tom Morrison CEO of MTI Management, MTI

Engage your Members