Higher Logic has over 10 years of expertise in online community building. Get in touch to learn how we can help you create your thriving community.
Meet Our Customer
Imperva is a cybersecurity software and services company, offering 18 different products designed to help 6200 companies from eBay to Coca-Cola to VW and Sony. They use Salesforce as their CRM.
Learn how Imperva’s creative approach to community programming is driving high-value customer engagement.
Higher Logic Products & Services
Opportunity
Customer Engagement is the Key to Imperva’s Goals
Imperva launched their community in 2019 to connect their customers with each other and with product experts at Imperva. In the first year, they’ve focused on driving community engagement as the key to achieving their customer retention, upsell/cross-sell, and case deflection goals. Their lean team has developed efficient community engagement tactics to increase customer engagement.
Strategy
Exciting Community Content Gets Customers Involved
Imperva’s community manager created a community webinar program covering product roadmaps, expert interviews, AMA-style sessions, and new product launches. Imperva uses Higher Logic to automate the registration and follow-up process. Once the webinar ends, their community manager creates even more opportunities for engagement by turning webinars into digestible videos, discussion threads, product Q&As, and product blogs.
Results
Imperva Drives High-Value Customer Engagement
By creating exciting and engaging community programming, Imperva is increasing high-value customer engagement that they’re already seeing lead to renewals and upsells. With each event, the company gets a new wealth of content and SEO opportunities that increase their reach and create value for their community.
- In just 6 months, total login averages increased 40% and unique contact logins increased 25%
- 20+ live organic webinars with a total of 1100+ customers and partners attending
