Higher Logic has over 10 years of expertise in online community building. Get in touch to learn how we can help you create your thriving community.
Meet Our Customer
The Australian Medical Association Queensland (AMA Queensland) is the state’s peak medical representative body and represents more than 9,630 Queensland doctors and medical students. They use iMIS as their member database.
Find out how they bring their members together and understand and respond to the needs of their member base.
Higher Logic Products & Services
Opportunity
Members Felt Disconnected & Remote
Before the Australian Medical Association of Queensland created their Higher Logic Community, members didn’t have a central hub for communication and resources. Members are spread across the state, some in rural and remote areas, without an easy way to connect with each other. As an organization, AMA Queensland wanted to find a better way for its members to connect & engage with the association and each other.
Strategy
Create a Private, Digital Space for Members to Connect
Now, AMA Queensland has a central hub for members, a platform where their privacy is protected: the Queensland Doctors’ Community (QDC). Members can engage with one another, the association, and AMA Queensland’s partners and sponsors whenever they want to. Thanks to these community conversations, the association now has insight into trends and the issues their entire member base is facing, so their members’ needs can truly drive their work. Plus, AMAQ’s Association Management System, iMIS, integrates with Higher Logic, giving them a 360-degree view of member data.
Results
Community Creates a New Member Benefit
- AMA Queensland’s community provides a direct view into member concerns, trends, and issues
- Members have one central hub for connection and information
- Members can connect with each other, the association, and sponsors wherever they are, whenever they want
“A community should be a foundational starting point for every association – a central platform that’s safer and more intimate than social media, where members can communicate, and where they know the association will read and react to what’s being shared.”