Higher Logic Blog: Community Engagement Strategies and Resources
Testing, Testing: 4 Tips to Streamline the Email Approval Process
Communications Strategy, Associations // When different departments are involved in the same email marketing process, nothing creates a bottleneck quite like waiting for unanimous approval to hit 'send.'
Tien DinhMassachusetts Society of CPA’s Online Community is Members’ #1 Benefit
Customer Stories, Community Strategy, Associations // The Massachusetts Society of CPAs is using community to grow non-dues revenue through advertising, connect members, and provide new value to members.
Elizabeth BellAre You Prepared to Master the Engagement Economy?
Communications Strategy, Associations // We’re moving from the attention economy to the engagement economy. It’s no longer just about reach – it’s about how people interact with your content.
Mitch EisenDo Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)
Communications Strategy, Associations // Your audience is the key to great email performance, but it can be hard to know whether your audience likes reading your emails. Here's how to get feedback.
Shayna McGrogganProof You Can Design a Giveaway that Supports Community Growth
Community Strategy // Giveaways are flashy ways to encourage engagement, but they're short term. Should you use one in your online community? Learn to use giveaways in a way that encourages long-term engagement.
Courtney HowellHow Jama Software’s Community Became the Best Resource for All Things Jama
Customer Stories, Retention, Community Strategy, Corporations // Jama Software's online community is their best resource for customers. They've used it to empower customer support, crowdsource product improvements, and improve their customer intelligence.
Elizabeth BellCreate the 3 Most Common Automated Campaigns in No Time
Communications Strategy, Associations // Our data shows the top 3 automated campaigns for associations are new member onboarding, membership renewals, and event promotion. Learn how to implement them!
Shayna McGrogganMaking the Most of Super Forum: 6 Tips from Higher Logic Clients and Staff
HL News // Whether you're a seasoned Super Forum-goer or attending for the first time, you'll appreciate these tips from Higher Logic clients.
Jenny PanHow to Increase Your Sales Without Hiring More Reps
Revenue Growth, Community Strategy, Corporations // Attract and track prospects, and identify upsell opportunities with an open or partially open online community for customers and prospects.
Paul SchneiderEmail Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)
Communications Strategy // While there is no single metric to track email deliverability, these four simple steps can help you optimize your chances of getting to the inbox.
Brad Gurley