Rob Wenger returns to the role of Chief Executive Officer. Wenger, who co-founded Higher Logic in 2007, previously spent more than a decade leading the company. He is re-joining as the strategic opportunity for the business shifts to product innovation and strategic partnerships. Read Full Press Release

10 Ways to Learn with Higher Logic

HL News // Support your lifelong learning journey: Explore the greatest ways to strengthen your knowledge and get the most from Higher Logic products and resources.

Gabrielle Wathen
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Here at Higher Logic, we’re passionate about lifelong learning and dedicated to providing resources to drive our customers’ to achieve their goals. Education is the foundation of success.

But the thing about knowledge is: You have to want it. According to research:

Lifelong learning is the ‘ongoing, voluntary, and self-motivated’ pursuit of knowledge for either personal or professional reasons. Therefore, it not only enhances social inclusion, active citizenship, and personal development, but also self-sustainability, as well as competitiveness and employability.

To support our customers on this journey, let’s explore the latest and greatest ways to strengthen your knowledge and get the most from our products and resources.

From marketing automation to customer experience to all things community, happy learning with Higher Logic!

1. Live Distance Learning Training

Through our Higher Logic Academy, we offer full-day, instructor-led training held online via Virtual Classroom software for remote attendees. Training includes a sandbox environment for students to work on hands-on exercises to reinforce the learning concepts.

This delivery method eliminates the need for travel and the additional expense and time out of the office associated with it, while still providing a high quality, live, instructor-led interactive learning experience. Courses are offered after hours and in multiple time zones to best suit your learning needs. See upcoming distance learning opportunities here.

2. On-Demand eLearning

Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content. Our eLearning courses and videos are self-paced tutorials that cover a single topic so you can discover what you need and get on with your day.

Watch only what you need, when you need at your pace, 24/7.

Want us to guide you on your learning journey? Follow our recommended learning paths! Paths take all the guesswork out of what to learn and set you up for success. They are customized based on how you interact with Higher Logic. Take courses here.

3. Webinars

You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. After each webinar, you’ll be sent the recording for easy reference. And in some cases, attendees are awarded CAE credits.

You can also access on-demand webinars and more helpful learning materials through our resource center (note that Spotlight Webinars are only 15 minutes!)

To start, here’s a sample of some of our favorite webinars: 

4. Knowledge Base

We offer an easy-to-navigate product documentation library ( that is a perfect complement to other Higher Logic learning offerings! A robust search feature, along with the in-article navigation, makes finding the content you need a breeze. Here you can learn more about specific Higher Logic products and features, such as getting started with marketing automation, online community, integrations, our new admin experience, and more. Take a look.

5. Higher Logic Blog

This one should come as no surprise since you’re here right now! Consider the Higher Logic Blog your one-stop-shop for industry news and best practices in online communities, marketing automation, customer experience, B2B tech, and more. We know you’re busy, so you can pick exactly how much you want to hear from us.

You’ll find articles, interviews, case studies and more. We feature posts by leading marketers, community managers, industry thought leaders and our own in-house experts.

6. Higher Logic Users Group (HUG) Online Community

If you are a Higher Logic customer, then you already know that our online community, HUG, is brimming with discussions, shared resources, expert tips, and endless opportunities to learn best practices and get product support. HUG helps you get the most out of your community by connecting you with fellow Higher Logic customers, partners, and experts. HUG is home to interactive discussion groups, resource libraries, webinars, online training, and all our upcoming events. Ask questions, share stories, and learn with each other. Log in to get started.

7. Higher Logic Videos & Social Media

You can also subscribe to Higher Logic’s YouTube channel for premium video content, including first-person customer success stories (with organizations like the Educational Theatre Association and the Metal Treating Institute) and quick and easy-to-digest explainer animations. For example, in under two minutes each, you can get a great visual lesson on the following topics:

We also frequently share learning resources and relevant industry news on our other platforms, so be sure to follow Higher Logic on LinkedIn, Twitter, and Facebook.

8. Higher Logic Super Forum

Do you want to create deeper relationships with your members, customers, or employees? Is customer experience your passion? Are you looking for a community of peers who are obsessed with engagement? If so, Virtual Super Forum is where you need to be this November.

This free, exciting event will accelerate your customer, member, or employee engagement strategy, leaving you with tactics you can apply right away and a new perspective on building community.

Sign up now!

9. Higher Logic Strategic Services

We’ve worked with hundreds of clients to launch engaging and successful marketing automation programs and online communities. Whether you need strategic advice for launching an event registration campaign or a designated community manager for strategy, nurturing, and reporting, Higher Logic provides different strategic service packages for every program or community.

Our team of community managers and marketing strategists bring expertise in community management, content generation, engagement strategies, and metrics. Our coaching experts can also help you set up your volunteer or advocacy programs and develop a strong structure to support your groups or chapters.

10. Custom, Private On-Site Training

When the time is right again, we’ll come to you! Higher Logic offers instructor-led training conducted in-person, on-site at your organization’s location or via Virtual Classroom software remotely. Customers can choose from all our available public course content to custom-build an agenda that meets their team’s needs. Schedule your custom on-site training today!

Learning Never Stops at the Higher Logic Academy

We hope you’ve learned a lot so far and that you’re excited to learn more! Visit us at to sign up for and learn more about any of these offerings. You can also contact the Higher Logic Academy with any questions at [email protected].

Download the Engagement Trends Report 2020

Gabrielle Wathen

Content Marketing Manager, Flockjay

Gabrielle is the Content Marketing Manager at Flockjay. She has a background in journalism, film, and marketing. When she’s not writing, you can find her cuddling her cats Harvey and Wilbur, traveling the world, or storytelling in any way she can. Favorite food: All things cheese. Favorite place: Black Rock City, NV.

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