Higher Logic Blog: Community Engagement Strategies and Resources
Level Up Your Association’s Email Marketing with Marketing Automation
Communications Strategy // Research affirms email marketing as one of the most effective channels for driving association business outcomes. Can you take it even further?
Vivian SwertinskiTips to Engage Community Members Without Desk Jobs
Community Strategy, Associations // Not everyone is tied to a cubicle where they can usually be found. Community members can now be anywhere, at any time.
Stephanie SalsiniHow the Association of Change Management Professionals Launched a New Online Community
Community Strategy, Associations // Introducing a new online space for member engagement represents a big change. How did the staff at the Association of Change Management Professionals pull it off?
Beth ArrittErika Jolly Brookes on 2022 Community Predictions & Top Skills for Marketers
HL News // Erika Jolly Brookes joined Higher Logic as Chief Marketing Officer in fall of 2021, and over the holidays we had an opportunity to capture her community predictions for 2022, the top skills for modern marketers, and more.
Elizabeth BellNow is the Time for Community
Community Strategy // The community market has seen unprecedented growth in recent years, and with 15 years of experience under our belt, we want to welcome those joining the community mission!
How to Find Out What Your Members Want from Your Association
Associations // Successfully giving your members what they want isn’t about luck. It’s about paying attention over time, and sometimes coming right out and asking them what they want.
Sara MaloneyDisrupt or Be Disrupted: Create a Culture of Innovation at Your Association
Associations // Thinking through how your association can bounce back from the effects of the pandemic? Make sure innovation is part of your mindset.
Beth Arritt2022 Calls for Sound Community Management Strategy
Community Strategy, Associations // We saw unprecedented societal changes from the pandemic on business and daily life over the past 18 months. Our 2021 Engagement Trends Report reveals the association online community engagement trends that emerged.
Beth Arritt“No Decision” is Still a Decision – What Does it Cost You?
Associations // Have you put off a decision lately? Could it be costing you more than you realize?
Beth Arritt10 Ways to Make Your Members Happy to Get Your Emails
Associations // Want to send emails that will resonate with your audience? Follow these tips to optimize your emails, from newsletters to automated campaigns, for best results.
Beth Arritt