Higher Logic Blog: Community Engagement Strategies and Resources
A Journey: From Member Marketing to Corporate Marketing
member engagement, Marketing, Associations // On a recent episode s of the Member Engagement Show podcast, Annie Henderson walked us through what it’s been like to make the transition from member-targeted marketing to corporate partnerships and sponsorships.
Beth ArrittSecrets for Creating a Re-Engagement Email Campaign that Works
Retention, Communications Strategy, Associations // Are unengaged members putting your association’s retention rate at risk? Reach them with a re-engagement email campaign.
Greg Khaikin9 Ways to Maximize Your Marketing Automation Platform Investment
marketing automation // Increase your ROI with these tips.
Beth ArrittIt’s a Matter of Trust: How to Keep Members Believing in You
member engagement // Our recent guest on the Member Engagement Show podcast, KiKi L’Italien, has thoughts on the value of trust for associations, and how it needs to be cultivated, not just built once.
Beth ArrittThe First 5 Marketing Steps You Should Take After Launching Higher Logic Thrive Platform
Higher Logic Thrive, Marketing, Associations // You've launched! Now what? Find out how to maximize the new marketing capabilities you’ll get with Higher Logic Thrive Platform.
David JovelHow American Medical Group Association is Innovating to Meet Member Expectations
post // Joe DeLisle, Director of Council Relations at AMGA, walks us through how he made changes to keep members happy and engaged in their online community.
7 Tips for Making the Move from Listserv to Online Community
Community Strategy, Associations // Ready to make the move? Here are 7 tips to help you successfully transition your association and members from a listserv to an online community.
Erin YorkMarketing Movers & Shakers: Meet Braden Hon
Associations, Communications Strategy // This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Braden Hon, digital content coordinator at the Australian College of Nursing.
Higher LogicMarketing Movers & Shakers: Meet Annie Henderson
Communications Strategy, Associations // This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO International.
Higher Logic8 Irresistible Member Benefits Every Association Should Have in 2022
Revenue Growth, Retention, Associations // Looking for new member benefits to drive member value and engagement? Try these irresistible benefits on for size.
Beth Arritt