Rob Wenger returns to the role of Chief Executive Officer. Wenger, who co-founded Higher Logic in 2007, previously spent more than a decade leading the company. He is re-joining as the strategic opportunity for the business shifts to product innovation and strategic partnerships. Read Full Press Release

Higher Logic Blog: Community Engagement Strategies and Resources

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Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Communications Strategy, Community Strategy // How to prepare for the Global Data Protection Regulation (GDPR), including how the legislation works, compliance, data collection and a webinar.

Caitlin Struhs
Feb 19, 2018

Building Personas: Defining Your Audience

Communications Strategy // Developing personas is a key practice for many teams within organizations. Learn how to harness your customer data to define your audience.

Shayna McGroggan
Feb 8, 2018

Combining Your Inbound and Outbound Marketing Strategies

Communications Strategy // Digital marketing strategies helps companies promote their products and attract potential customers. Learn 5 ways to combine your inbound and outbound marketing strategies.

Michael Al-Meghdad
Feb 2, 2018

Developing a Micro-Moments Marketing Strategy

Communications Strategy // Micro-moments offers an opportunity to engage customers. Learn 3 critical components to develop micro-moments in your marketing strategy.

Javi Calderon
Jan 25, 2018

10 Tips for Documenting Automated Campaigns

Communications Strategy // Documentation is important for knowledge transfer purposes. Learn 10 tips for documenting your marketing automation campaigns.

Shayna McGroggan
Jan 11, 2018

4 Hot Tech Topics to Watch in 2018

Corporations, Associations // Artificial intelligence, machine learning, and voice-controlled devices. What new tech is coming to your office and affecting your customers or members?

Steve Balthazor
Jan 2, 2018

How to Nurture Your Donors to Improve Fundraising

Revenue Growth // Nurturing donors is essential to increasing retention and donations. Get 3 tips on how to create a donor engagement strategy.

Julie Dietz
Dec 12, 2017

An Introduction to the EU Global Data Protection Regulation

Communications Strategy, Community Strategy // The GDPR covers all aspects of data privacy for the European Union. Learn the history and the key provisions of the new law.

Brad Gurley
Dec 5, 2017

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Revenue Growth, Associations // Associations must adapt to new member expectations. Learn 3 proven ways for associations to keep up with changing revenue sources.

Andy Steggles
Oct 25, 2017

Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Community Strategy, Corporations // Customer advocates spend more on products and increase product purchases. Get expert advice on how to create your advocacy program.

Julie Dietz
Oct 19, 2017

Featured POSTS

Meet Higher Logic Thrive: Our New Member Experience Solution for Associations

Associations // Presenting Higher Logic Thrive, the complete solution for associations to create powerful member experiences, easily.

11 Email Marketing Mistakes You Might Be Making

Associations // Are you making any of these email marketing mistakes? Check the list – and if you are, never fear, we provide solutions!

Online Communities of Practice: A How-to Guide with Pragmatic Institute

Corporations // Can’t-miss advice from Georgina (Cannie) Donahue, Director of Community at Pragmatic Institute! She’s sharing how she planned, designed, and launched their online community of practice, with takeaways for each stage.

10 Online Community Engagement Tactics You Can Steal

Community Strategy // Check out ten of our favorite activities you can use to spark engagement in your online community.

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