Higher Logic Blog: Community Engagement Strategies and Resources
Google’s Push to Purge Your Low-Engagement Emails
Communications Strategy // Google made it easier to unsubscribe from unwanted mailing lists, but what does this mean for future email strategy?
Sara Maloney5 Expert Tips to Revamp Your Event Management Strategy
Revenue Growth, Retention, Associations // Your events should get better every single year if you want your members to continue to attend. Implement these expert tips to ensure healthy attendance!
Jake FabbriDebunking 5 Marketing Automation Myths
Communications Strategy, Associations // Marketing automation is definitely doable for associations - so we're here to debunk five myths you might be believing.
Shayna McGrogganHow to Master Infotainment in Your Digital Content
Communications Strategy // Creating helpful content isn't always enough to engage anymore. Your marketing and online community material needs to be helpful and entertaining.
Julie DietzIs Your Organization Risking Members’ Privacy by Connecting on Facebook?
Community Strategy, Associations // In the wake of GDPR and Facebook controversy over 87 million users' data collected without consent, it's a great time to consider where your organization stores its data and interacts with members, how you can maintain control, and improvements you...
Sara MaloneyCustomers Buy Experiences, Not Products
Corporations // Your products don't drive sales anymore. Your customer experience does. Here's why.
Julie DietzAre Your Teams Cooperating or Collaborating?
Community Strategy // Cooperation and collaboration are not the same. Mixing them up can cost your organization time and money, not to mention making projects harder for your team.
Mark AceThe Power of Audience Segmentation
Communications Strategy, Associations // How can your association get more personal with your audience and send them what they need? Audience segmentation is the key for additional revenue, broader engagement, and new audience segments.
Caitlin StruhsConnecting Brands, Clearing Inboxes, and Cultivating Engagement with an Employee Community
Customer Stories, Community Strategy // Ascend Learning has over 1,000 employees with over 30 percent working remotely. But two years ago, the majority of Ascend Learning employees didn’t think much about other brands in the company’s portfolio.
Julie Dietz4 Challenges for Trade Associations and How to Tackle Them with Community
Community Strategy, Associations // Trade associations are facing major changes, including industry changes and privacy concerns. Here are tips that help you adjust and become stronger.
Julie Dietz