Higher Logic Blog: Community Engagement Strategies and Resources
2018 Forrester CXNYC Forum Recap: How Communities Add Value to the Customer Experience
Community Strategy, Corporations // Insight into the CX journey from Forrester CXNYC forum 2018. CX needs to shape how your organization interacts with your customers on a regular basis
Kate ZimmermanWhat Do Vanity Metrics Have to Do with Marketing Automation Goals?
Communications Strategy, Associations // "Vanity metrics," or open and click rates, in your marketing automation campaigns may reflect that you need to improve on the basics of email marketing.
Shayna McGroggan[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report
Communications Strategy, Associations // Our 2018 benchmark report combines our traditional email benchmarking report with a new survey focused on marketing automation.
Gabrielle WathenNonprofits Need Donors Who Stick Around and There’s No Getting Around That
Revenue Growth // Online communities can help nonprofits engage with and build relationships with donors, both of which are needed for a solid donor retention strategy.
Elizabeth BellStop Playing Defense with Your Online Community ROI
Community Strategy // Online communities generate a huge increase in ROI for organizations, but most aren't using that data offensively to grow their resources and staff, based on findings from The State of Community Management Report.
Elizabeth BellSuper Forum 2018: We’re Back, and Better Than Ever
HL News // Higher Logic's 2018 Super Forum will bring marketing automation and online community together into one event, doubling the value for everyone.
Heather McNairYou Could Just Set It and Forget It with Marketing Automation…But Don’t!
Communications Strategy, Associations // If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell.
Shayna McGrogganHow to Create Engaging Online Discussions: 7 Tips for Community Managers
Community Strategy // These seven tips for community managers will help you create more engagement and increase member retention in your online community.
Simona CiampiWho Should Own Your Online Community?
Community Strategy // Community ownership can depend on a lot of things - like who will use it the most, who will pay for it, and so on. These four steps will help you decide on ownership.
Julie Dietz3 Ways Community Managers Can Combat Occupational Burnout
Community Strategy // Community managers are compassionate and empathetic, which puts them at risk of burnout. Take care of yourself and your job using these three tips.
Jenny Taylor