Higher Logic Blog: Community Engagement Strategies and Resources
Your Guide to Building Automated Campaigns with Integrated Data
Communications Strategy, Associations // The purpose of integrating data with your marketing automation platform is to help you personalize the content subscribers receive to increase engagement.
Shayna McGrogganHigher Logic’s Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO
HL News // Rob Wenger is taking on a new role as executive chairman, and we're happy to welcome Kevin Boyce as our new chief executive officer, starting August 27, 2018.
Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement
Customer Stories, Revenue Growth, Community Strategy, Associations // ASAE is using their online member community data to create better programs and anticipate member needs. See how they're doing this.
Caitlin StruhsSNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base
Customer Stories, Communications Strategy, Associations // SNMMI used marketing automation to engage members, resulting in 237 total lapsed member renewals and $28,206 in increased revenue in only 6 days. Hear their success story and learn from their techniques in this case study.
Gabrielle Wathen3 Customer-Focused Benefits of an Online Community
Community Strategy, Corporations // Differentiate yourself from your competitors by giving your customers an online community. They can connect with each other, and they'll feel heard by you.
Eversley SifontesThe Event Planner’s Guide to Using Online Community for Your Events
Revenue Growth, Community Strategy // If you have an online community, you’ve got access to a tool that can make planning your events much easier - and even more engaging.
Stephanie Cinque5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions
Communications Strategy // Make the most of your email marketing strategy by using marketing automation to increase conversions. Read on for 5 tips to help you strengthen your automated emails.
Sara MaloneyOnline Community Management: How to Ask Questions that Will Get People Engaged
Community Strategy // Member engagement is key to a successful online community. Here are 4 drivers to boost your engagement today.
Nick DavisYou’re Incredibly Busy – But You Need to Make Time for the Business Skills that Will Keep Your Community Going
Community Strategy // The State of Community Management Report shows that online community managers need to focus on learning business skills - their communities depend on it.
Lindsay Starke5 Marketing Automation Features You Need to Start Using Today
Communications Strategy // Marketing automation can transform your member engagement, but you need to use these five essential features to truly make your campaigns shine.
Shayna McGroggan