Higher Logic Blog: Community Engagement Strategies and Resources
8 Award-Winning Success Stories from Super Forum 2018
Customer Stories, Corporations, Associations // At Super Forum we present our Floyd Awards, to recognize our customers for their outstanding work in community and marketing automation.
Jenna FrantzNASN Discovered Members Just Needed to Be Invited
Customer Stories, Community Strategy, Associations // NASN wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully.
Elizabeth Bell7 Tips to Improve Your Marketing Reporting and Prove Your Worth
Communications Strategy, Associations // Proving your association marketing team’s effort’s worth to the board can be challenging. We've got tips for you to improve your reporting.
Marisa FioreCustomers for Life: Meet the Zenoss TechZen User Community [Case Study]
Customer Stories, Retention, Community Strategy, Corporations // Zenoss has facilitated a user community for over 10 years, becoming the de facto online gathering place for IT Ops customers.
Caitlin StruhsWhat is the Difference Between an Open Online Community vs. a Private Online Community?
Community Strategy // Different communities can serve different business goals. Learn the three types of online communities to consider.
Katie Oakes5 Questions to Ask Before Jumping Ship on Your AMS
Associations // Two misconceptions: the assumption your AMS should be an all-in-one solution for every business objective, and the notion that switching providers is a necessary requirement to fill any gaps.
Gabrielle Wathen17 Essential Email Design Tips + Inspiration for the Non-Designer
Associations, Communications Strategy // With so much content flooding our inboxes, understanding the basics of email design has never been more critical. Here are 17 tips to help you up your game.
Amie PerrottQ&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe
Corporations, Community Strategy, Customer Stories // Where can educators around the globe find resources, advice, networking, and support when they need it? Connecting was difficult - until the Discovery Educator Network (DEN).
Caitlin Struhs48 No-Brainer Tools Every Marketer Needs
Communications Strategy // As marketers, tools, technology, and coffee keep us running. We've compiled 48 no-brainer tools to help you achieve your goals.
Elizabeth BellEngagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing
Corporations, Community Strategy, Revenue Growth // For customer marketers, online community is one of those tools that can increase your rewards while minimizing your work.
Elizabeth Bell