Higher Logic Blog: Community Engagement Strategies and Resources
7 Ways to Refine Your Buyer Personas with Community Data
Revenue Growth, Community Strategy, Corporations // With accurate community data, your buyer personas go from guesswork and to precise tools that will guide your marketing strategy and sales enablement.
Annie MoncureMaking Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story
Customer Stories, Community Strategy, Associations // PPAI, a trade association, provides members with connections, expertise, and resources through their online community, powered by Higher Logic.
Elizabeth BellAce 2019 with 6 Expert Marketing Strategy Tips
Communications Strategy, Corporations // Successful marketers know that to stay ahead of the game they must adopt trends that will give sustainable growth and make their company more competitive.
Marina DevaliaMember Retention in 2019: Why They Leave & 3 Ways to Keep Them
Retention, Associations // When people face so many competing demands for time, attention, and money, this member retention question is bigger than ever. Based on stats from the recent Membership Marketing Benchmark Report, we explore 3 ways to retain members.
Elizabeth BellBe on the Guest List, Not the Block-list: Improving Your Email Deliverability
Communications Strategy, Associations // How can you get your emails past the spam filter and into your subscribers' inboxes? Getting in is the precursor to winning your subscriber’s attention.
Jennifer HockfordWhy You Should be Segmenting Your Members by Data, Rather than Type
Communications Strategy, Associations // Use behavioral data to provide relevant, personalized content, instead of having to guess what your association members want to read.
Mitch EisenWhat Burning Man’s 10 Principles Can Teach You About Building Community
Community Strategy // Whether you’re a community builder or a community member, online or in person, I believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. I know I have.
Gabrielle Wathen20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)
Communications Strategy // Are you making some common #marketing automation mistakes. We've got 20 solutions to help you recover and get back on track.
Tien DinhYour Guide to Effective, Not Annoying, Marketing Personalization
Communications Strategy, Associations // People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. And what’s more, they’ve grown to expect it. But when personalization is sloppy, people get annoyed.
Elizabeth BellICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers
HL News // What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents and how can we apply this knowledge at work? Learn more.
Elizabeth Bell