Higher Logic Blog: Community Engagement Strategies and Resources
Measure What Matters: KPIs For Online Community Success
Community Strategy // Want to measure the success of your online community? There's no one size fits all approach for picking Key Performance Indicators (KPIs), but these 5 tips highlight some key principles to guide all KPI development.
Gabrielle Wathen5-Step Guide to Calculating Your Member Retention Rate
Retention, Associations // Your member retention rate reveals how well you’re engaging & providing value for your members. Calculate this metric with five steps.
Elizabeth BellSaaS Customer Onboarding: A 3-Step Guide for Streamlined Success
Retention, Corporations // Like making a first impression with a new acquaintance, SaaS customer onboarding has a big effect on whether your customer’s trajectory with your company is positive or negative.
Elizabeth Bell5 Marketing Pain Points & Solutions (From Our In-House Experts)
Communications Strategy // Our marketing experts expand on marketing challenges, solutions and resources to help you put your best 2019 marketing strategy into action.
Gabrielle WathenASAE Engages Its Members with Social Technology
Customer Stories, Retention, Associations // ASAE uses community to give members a voice and a platform with powerful social networking, discussion, and information-sharing tools.
Caitlin StruhsCustomer Journey Mapping 101: The What, Why, and How
Corporations, Retention // Customer experience improvement requires an organizational commitment that cuts across departments and teams. Orchestrate this through journey mapping.
Renee SchaeferImprove Intergenerational Communication: 3 Tips to Attract & Retain Younger Members
Revenue Growth, Retention, Associations // Your future success is dependent upon building effective relationships across generational lines. Ask yourself: Am I doing what younger generations want, or what I think they want?
Gabrielle WathenAARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign
Customer Stories, Communications Strategy, Associations // AARC had over 18,000 lapsed members within a 24-month period. With new insight and perspective, AARC developed a targeted win-back campaign strategy.
Caitlin Struhs3 Ways to Strengthen Communication Using Smart Member Data
Communications Strategy, Associations // Crafting smarter communication strategies is easy when your members actively provide you with more data! A few key strategies go a long way.
Jake Fabbri2019 Marketing Strategy: Food for Thought From Seth Godin
Communications Strategy // Take hold of your marketing strategy by answering some thought-provoking questions from Seth Godin on the podcast Self Made Man.
Gabrielle Wathen