Higher Logic Blog: Community Engagement Strategies and Resources
The Importance of Language for Your Community
Community Strategy // Trevor Owens' book Designing Online Communities shows the value of language for an online community, including developing a language for users that reinforces community objectives.
Ben Rossell3 Reasons Why You Should Be Marketing to Your Existing Customers
Retention, Corporations // Marketers are neglecting their current customers. Investing in customer marketing programs can increase revenue, retention, and advocacy.
Elizabeth Bell3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success
Revenue Growth, Community Strategy, Corporations // Glossier achieved unicorn status by tapping into customer feedback. B2B brands can benefit from using tools like online community and marketing automation.
Gabrielle Wathen4 Reasons You Should Integrate Your Learning Management System and Community
Customer Stories, Revenue Growth, Community Strategy, Associations // The American Gear Manufacturing Association saw a gap in member experience and jumped to fill it by introducing an integrated LMS and online community.
Elizabeth BellGoogle Remarketing: 6 Tips for Advertising Success
Communications Strategy // Learn how to get started using Google Ads (formerly AdWords) with six helpful Google remarketing tips to re-engage prospects.
Marisa Fiore4 Tips for Generating More Non-Dues Revenue from Advertising
Revenue Growth, Associations // Advertising is a great way for your association to bring in more non-dues revenue. We're sharing 4 tips to help you do it strategically.
Elizabeth BellYour 5-Step Guide to a Streamlined Member Communications Schedule
Retention, Communications Strategy, Associations // Are interdepartmental silos and tech limitations keeping you from an effective member communications schedule?
Elizabeth Bell4 Steps to Create Your Omnichannel Engagement Strategy
Communications Strategy, Associations // With an omnichannel approach to member experience, you can improve your members’ overall satisfaction and boost your retention and acquisition.
Elizabeth BellThe Importance of Creating an Online Customer Portal with a Sense of Community
Community Strategy, Corporations // 89% of U.S. consumers expect organizations to have an online self-service support portal. What are the elements of an effective online customer portal? Get answers and learn how to improve the customer experience by leveraging online community software.
Gabrielle WathenContinuing Education Offerings: 5 Engagement Strategies
Retention, Associations // Is your organization looking to support your members’ desire for continuing education? Increase your community engagement with these smart CE strategies.
Amber Winter