Higher Logic Blog: Community Engagement Strategies and Resources
Improve Your Trade Association’s Member Personas with 3 Data Sources
Revenue Growth, Associations // With great data, your member personas go from guesswork to precise tools, powering more revenue for your trade association through better marketing and sales.
Kristin BednarekLevel Up With 16 Association Marketing Resources
Communications Strategy, Associations // Looking for some podcast recommendations? You've come to the right place. Step out of the daily grind and be inspired by these helpful resources for association marketers. And it's not just podcasts, we're sharing books, newsletters, and blogs too.
Beth ArrittYour Toolkit for Becoming a More Data-Driven Association
Associations // Becoming a data-driven association starts with understanding the data you have, then making it available and practical for your team to use. Let's dive into how you can make this happen.
Beth ArrittHigher Logic Acquires Vanilla: Better Together
HL News // We've acquired Vanilla to become the largest human-focused engagement platform.
Kevin BoyceMarketers, It’s Time to Rethink Email Engagement Metrics
Communications Strategy // The way marketers measure email engagement is changing, due to new security threats and restrictions. Read about them and see how you can keep track of your email engagement.
Amanda DeLuke7 Reasons Online Member Communities Become Associations’ #1 Benefit
Associations, Revenue Growth, Community Strategy // With an online member community, your association can recreate the best parts of being a member online. Find out 7 reasons you need a member community.
Sara MaloneyPlan an Engaging Virtual Event with These 7 Tips & Lessons Learned
Community Strategy, Corporations, Associations // We planned our annual conference as a virtual event last year for the first time ever. Here are our most helpful lessons learned to apply to your event.
Alex MastrianniWhy & How Every Single One of Your Employees Should be Talking to Customers
Community Strategy, Corporations // To become more customer-centric, build an online customer community & get all departments involved. This enables every employee to be customer-facing and improve the customer experience.
Shannon EmeryLooking for Customer Engagement Software? Here Are 7 Examples to Consider
Retention, Corporations // We rounded up 7 of the best examples of customer engagement software that help you connect with your customers in meaningful ways.
Alex MastrianniMember Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels
Communications Strategy, Associations // Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.
David Jovel