Rob Wenger returns to the role of Chief Executive Officer. Wenger, who co-founded Higher Logic in 2007, previously spent more than a decade leading the company. He is re-joining as the strategic opportunity for the business shifts to product innovation and strategic partnerships. Read Full Press Release

Deliverability Manners With Amanda – Don’t Neg Your Audience

Associations, Communications Strategy // Negging is so 2000s.

Amanda DeLuke
Feb 15, 2022
Search Our Blog
Follow Us

Oh, hey, have you subscribed to our YouTube channel? Wait, you haven’t??? Shame on you!

So, how’d that make you feel? Not so great, huh? Now you see why you shouldn’t neg your audience with things like, “Oh, so you don’t want to sign up? You want to pay full price? Really? Why would you want that??”

Negging is so two thousands – it’s time to let it go. Let’s break up with that.

That’s all for today – join us next week for another episode of Deliverability Manners with Amanda. Something you want to see covered? Let me know in the comments below – but be sure to type with your pinkies up!

Amanda DeLuke

Information Security Assurance Specialist

Amanda DeLuke, CIPM, is an Information Security Assurance Specialist at Higher Logic and certified in privacy management. Her deliverability expertise turned into a curiosity and passion for all things privacy & security. She is a Program Chair for M3AAWG (Internet Anti-Abuse working group) and a member of the International Association for Privacy Professionals (IAPP). While she’s not busy at work, she is a mom to identical twin boys and a volunteer mentor and cycling coach for young girls.

Suggested Higher Logic Posts

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Associations, Communications Strategy // With over 40 diverse member segments, Professionals Australia uses automated email campaigns to recruit, onboard, and engage new members.

Building Buy-In for an Online Community at Your Association

Associations, Communications Strategy // Need to pitch community to your association’s board? We’ll walk you through aligning your strategy with their priorities and overcoming common objections.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Associations, Communications Strategy // Discover six new ways your association can use webinars to engage members and increase non-dues revenue during a time of limited face-to-face interaction.

Want to Maximize Association Membership Value? Create Indispensable Engagement

Associations, Communications Strategy // With the help of an engagement strategy, create the valuable connections your association members are looking for to keep and attract more members.

Search Our Blog
Follow Us