Deliverability Manners With Amanda – “Dear John”
Associations, Communications Strategy // In today's email world, the word "Dear" isn't so dear.
Amanda DeLukeFull Transcript:
Ehlo!
Did you know that mail servers are actually bilingual? Sometimes they’ll say “Hello!” and other times they’ll say “Ehlo!”
Well, in that fashion, welcome to Deliverability Manners with Amanda!
Oh, don’t forget the pinkies up!
Today’s episode is kind of a Dear John Letter, in that it’s time to break up with the word “Dear.”
Tools like spam assassin will tell you that the word “dear” isn’t so dear. People rarely greet others with the word “dear,” so that makes it a red flag for spam filters when they see this. So next time you’re writing an email, my dears…just say “Hi!”
That’s all for today – join us next week for another episode of Deliverability Manners with Amanda. Something you want to see covered? Let me know in the comments below – but be sure to type with your pinkies up!
Information Security Assurance Specialist
Amanda DeLuke, CIPM, is an Information Security Assurance Specialist at Higher Logic and certified in privacy management. Her deliverability expertise turned into a curiosity and passion for all things privacy & security. She is a Program Chair for M3AAWG (Internet Anti-Abuse working group) and a member of the International Association for Privacy Professionals (IAPP). While she’s not busy at work, she is a mom to identical twin boys and a volunteer mentor and cycling coach for young girls.
