Company’s Spring Release Blazes New Ground for Innovative Feedback and Personalization Features

Washington, D.C. — May 17, 2018 — Higher Logic today announced the 2018 Spring Release, including the latest updates to its online community platform. The release offers new features and enhancements, including the launch of Ideation, an innovative add-on module. The feedback capability of Ideation, along with a new polls feature, lets organizations efficiently capture comments and advice from their community members. The new release also features personalization enhancements and improved discussion thread designs. Together, these new capabilities ensure members gain more value from their communities, while enabling organizations to improve their products and services, increase customer engagement and encourage renewal and upsell opportunities.

“Our clients have a rich, but often untapped, resource for improving their products and services using constant feedback from their online communities,” said Ed English, chief product officer at Higher Logic. “Our new Ideation and polling capabilities enable organizations to capture the best and brightest ideas from their community members and use them to improve the community experience and encourage renewals and upsells – while also gaining indispensable knowledge that can help them add value for all their customers.”

Feature Summary

• Ideation: This new module improves how organizations gather member or customer submissions and feedback within their online communities. It provides a forum for formal submissions, voting, and commenting to promote collaboration and increased investment in the organization. Common applications include soliciting product feature requests and setting up session submission and feedback capabilities for user or annual conferences.
• Polls: A simple polling feature lets organizations increase community engagement by quickly soliciting feedback on any topic that may appeal to members, from conference themes to favorite restaurants.
• Personalization Enhancements: Improved personalization features include following and muting people or threads, as well as the ability to stay abreast of recent community updates with activity feeds.
• Community Enhancements: Discussion threads have been improved with new usability features that make it easier to see and engage with relevant content.

More information on Higher Logic’s 2018 Spring Release is available to customers via the Higher Logic User Group (HUG) website.

About Higher Logic

Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the digital customer experience. Learn more at wpe-staging.higherlogic.com.